Millford (Brand Identity Agency) asked us (in collaboration with Wietske Lutgendorff) to develop a 3D object in the shape of a diamond. With the help of this diamond, the brand identity of the customer is told in an interactive / visual way. What is the vision, ambition, core values and thus the positioning of the brand. Millford uses the key words “Identify”, “Listen”, “Imagine”, “See” & “Act” for this. These words are on separate facets that can be placed in the diamond. When all facets have been placed, the light comes on and the story of a unique identity has been determined and choices that a brand has to make become clear: it gives them direction.
With this object we created a unique way to tell a brand identity to the customer.